Coupons.com.gh introduced Ghana’s first platform for coupons, sales and discounts in August 2019 to serve this purpose.
In an everchanging business and tech environment, one major problem every business owner has to overcome is getting new clients to patronize their products. There are several ways to go about that: promotions through billboard ads, radio and TV, social media, flyers, to name a few. Businesses that want to stay ahead of the competition are undoubtedly faced with the tough choice of which medium to use in order to be most efficient.
With the introduction of social media and their swift rise in popularity, innovative businesses have shifted to using social media as the means to showcase their products, goods or services to a wider audience. The advantages are enormous. There are practically no barriers when it comes to who you can reach: the young, the old, middle-class, rich, educated, etc. In this era, it is safe to say that businesses that succeed in taking advantage of these available tools are the ones that really stand a strong chance of being above the rest.
Since Coca-Cola created the first coupons in 1887, and the subsequent addiction of US consumers to their drink that followed, a lot of businesses have added coupons to their mix of marketing strategies. Coca-Cola had a simple concept: Pharmacies get 2 gallons of coke syrup in exchange for the names and contact details of their clients who lived nearby. These clients were then sent coupons to their mail for a free glass of coke. Of course, a majority of them tried it, and sales of Coca-Cola skyrocketed as a result.
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A recent study by Coupons Technologies, Ghana, confirmed that in Ghana, the majority of buyers make purchasing choices sometimes based on available discounts. They are more likely to buy a product that they see on discount even if the brand is not a familiar one. They will also buy more volumes of a product when it is on discount than when it is not, and generally feel happier with purchases made at a good discount.
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Coupons.com.gh introduced Ghana’s first platform for coupons, sales and discounts in August 2019 to serve this purpose. The platform allows businesses across the country to create free e-coupons to their products and services which users can download and redeem within a fixed period. Businesses can create free coupons for a wide range of products and services including food delivery, cosmetics and fashion, health and wellness, hospitality, etc. At the moment, several top restaurants in Osu, Accra, are listed on the platform, with a number of them running active promotions.
Coupons.com.gh was founded on this basic premise: that shoppers are out there looking for a good deal on products and services and will choose where to shop based on the enticing offers available. After all, it is engrained in Ghanaian culture to ask for a reduction or bargain on anything: food, clothes, rent, etc. The platform seeks to be the one-stop destination for everything promotion or discount related. Have a new product that you want to create awareness for? Why not create a free promotion where shoppers can download e-coupons to enjoy various discounts on the item? Opened a new restaurant? You can create a free listing on the platform to make it easier for potential clients to find you online.
It is the hope of the creators of the platform, that an effective business review service will go a long way to improve customer care among Ghanaian businesses. As such, the platform allows users to rate and review the businesses they patronize, to help other consumers make more informed decisions.
Restaurant, club, shop, gym owners and others are encouraged to sign up onto the platform in order to take advantage of the many opportunities it provides to increase their sales, acquire new clients and reward existing ones.
Visit coupons.com.gh to register your business. For any enquiries, please call O2O35818OO or O54 298 9431.
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