Grammy to Consider Including Afrobeat Category

The Chief Executive Officer of the Recording Academy also known as the Grammy , Harvey Mason Jr. has announced that his institution is considering adding Afrobeat genre as one of the awards categories for its forthcoming 65th annual celebration which will happen next year.

https://youtu.be/VYEX5CmW0rc

He made this revelation when he sat in a music stakeholders meeting in Ghana on Monday September 25, 2022.

The Grammy CEO added that , the academy has already had a virtual listening session with some afrobeats creators reason behind considering the genre for the awards.

He said : ” We had a virtual listening session where we heard from Afrobeats creators and just talked about ‘What are the different subgenres? What are the needs? What are the desires?,’” he adds. “And my goal is to represent all genres of music, including Afrobeats, at the Grammys.”

Harvey disclosed that he does not solely make decisions for the academy hence the consideration may be far from final.

He said: “I don’t decide categories,” he explains. “The categories are decided by proposals submitted by members. The members can say ‘Harvey, I want an Afrobeat category…’ So that process has started now. I think the listening session last week was very important, very valuable, and a the step towards that path.”

The inclusion of the afrobeat category will help market music from West Africa and artists like Kelvynboy, Wizkid, Burnaboy, Camidoh and others who are championing the afrobeat cause.

Watch the video:

https://youtu.be/VYEX5CmW0rc

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