The policy only applies to users in Canada and some states in the USA
• Twitter will allow advertisers to promote brand preference and informational cannabis-related content for CBD, THC, and cannabis-related products and services.
• The company added that conversations centered on cannabis have surpassed topics such as pets, cooking golf and food and beverage.
Social media platform Twitter on Wednesday through its blog announced that is allowing advertisers to use their space to market cannabis.
The changes by the company make it the first social media platform to allow cannabis adverts in the United States.
According to the company’s blog, the relaxation of its Cannabis ads policy will have some restrictions that vary depending on a country’s laws and licensing.
The policy is active in Canada and some states in the United States of America.
“Going forward, Twitter is allowing advertisers to promote brand preference and informational cannabis-related content for CBD, THC, and cannabis-related products and services,” the blog read.
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