Afrobeats artist Davido is expanding his reach within the genre with the launch of Nine+ Records , his new record label. The “Unavailable” singer has also formed a partnership with UnitedMasters to further support this venture.
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Under the partnership with UnitedMasters, owned by Steve Stout, Davido and Nine+ Records are stationed to build a “vanguard” of African musicians with a focus on artist development, A&R, signing, and behind-the-scenes matters.
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Over the past two years, UnitedMasters has been dedicated to supporting Africa through several endeavors, including investments in artists, education, and technology.
In December of last year, UnitedMasters partnered with the NBA forging a deal that allowed their artists could showcase their work on NBA Africa’s social media channels.
This initiative not only exposes artists to African audiences but also demonstrates a technological method for building strong connections. The initiative is based at the NBA Africa office in Lagos, Nigeria.